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MASA and XVR to start collaboration

MASA and XVR Simulation (XVR) are ready to collaborate and benefit from each other’s expertise in order to further develop their own products and markets.

Paris, Delft, 27 November 2017 – The strategic relationship between MASA Group (“MASA”), a leading developer of Artificial Intelligence-based simulation software, and XVR Simulation B.V (“XVR”), a global leader in virtual reality training software, will be reinforced this month following the signing of both a partnership and a reseller agreement. These agreements will confirm the partnership between the two companies to develop and sell their products (MASA SWORD & XVR Platform) in their respective domains.

MASA products are successfully in use worldwide, including the French, Brazilian, New Zealand, Swiss, Bangladesh and Colombian Armies. XVR is used to train emergency personnel in over 250 simulation centres in 36 countries including almost all European countries, China, Taiwan, Singapore, Australia, United Arab Emirates and The United States.

Over the last year, MASA and XVR have already partnered up by integrating DirectAI (the AI engine used in SWORD) into the XVR Platform for the safety and security users in Singapore. 

XVR will appoint MASA as its exclusive reseller to its customers in France and French territories. MASA will also take care of all existing French speaking XVR users and will provide them with services based on the XVR products.

The companies identified an opportunity to bring their complementary expertise and technologies together. A complete offer including both MASA SWORD and the XVR Platform will provide an environment capable of training staff on the ground in a 3D environment up to high-level decision makers in a 2D environment. “We are delighted to further strengthen our cooperation with MASA Group. The integration of our two leading technologies has proven its success in Singapore, together we’ll be able to help our current and future French users more efficiently” said Joost Beerthuis, Chief Executive Officer of XVR Simulation. 

MASA Group will be exhibiting at I/ITSEC from 27 November to 1 December, Orange County Convention Center, Orlando. Please visit MASA on stand 2227.

Click here to see the full press release.